Digital as an opening to the rest of the world in times of crisis
Lockdown means being locked up at home and no longer having access to the world as usual... What if this perception was, in reality, wrong ? Indeed, digital opens the doors to the outside world and allows us to continue to learn and discover new things. For entrepreneurs, crisis situations are the right moments to reinvent the business as well as to innovate and develop it’s communication. In this article, we will particularly observe some of these innovations.
The health crisis caused by COVID-19 is not new, several similar episodes have occurred in human history: the epidemic leading to the extinction of the Mayan civilization, the black plague or the Spanish flu. Each of these events had significant effects on society and it had to reinvent itself afterwards. The major difference between all of these crises and the one we are currently experiencing is information. Indeed, never in history societies have been so interconnected. Thanks to nICT (new information and communication technologies) and the digital, we are able to know what is happening on the other side of the globe and able to have access to contents that would be inaccessible to us without them.
Apart from being informed, we also benefit from access to a wide variety of new digital experiences. Farmers, museums, theaters, even archaeology and event industry develop part of their activities on the web.
For several years, the trade of organic and local food has been gaining in importance and the expansion of the Coronavirus has only accentuated this trend. At the moment, many people prefer buying fruits and vegetables from the local farmer rather than trying to go to the supermarket. Some farmers are catching this opportunity and more of them are creating e-commerce websites.
Theaters can no longer offer their usual services and have also had to be creative. Thus, their programming has completely changed and they now offer the replay plays online. Le Grand Théâtre of Geneva and l’Opéra de Paris offer these services.
Museums have experienced a form of recession in recent years because the younger generations are no longer interested in going to museums even if they like discovering new things as much as older people. We could say that the museum system is running out of breath and, despite social changes, cannot find a way to reinvent itself. This health crisis forces them to update their services and, thus, to keep up with time. Several museums have understood the importance of digital and use it as much as they can. The Geneva Museum of Art and History offers a series of fun family activities, it also offers a monthly meeting with a different artist each month. The Geneva Museum of Ethnography (MEG) launched LeMEGchezvous, which also shares a scientific perspective by disseminating their exhibits through weekly themes linked to the current world situation. Ultimately, we could not forget the Grand Palais in Paris, which offers a surprising virtual visit, thanks to virtual reality technology, to the mythical archaeological site of Pompeii.
PublicDomainPictures.net, Monde numérique, consulté le 07.05.2020 sur publicdomainpictures.net/fr/view-image.php?image=212237&picture=monde-numerique
Archaeology is also trying to find a place in this ultra-competitive place that is the Internet. INRAP (National Institute for Preventive Archaeological Research) has launched its #culturechezous campaign which allows young people to get closer to archaeology and its discoveries and even allows access to a digital museum offering complete exhibitions.
Finally, after all these examples, the event industry should follow the same path... It remains only to know how. Up to now, events have been the means to meet new people and ICT also have this advantage. However, the strength of social networks is that Internet users are masters of what they watch, if a group annoys us : we leave it, if a YouTube video doesn't interest us: we stop it, if a video ad arrives without our consent : we skip it (after the longest 5 seconds of our life). Can event services register digitally just like museums and theaters? There is only one way to find out : you have to test it. It is certain that the museums had the same questions before launching out. Right now, the event industry is enormously reflected in the organization of virtual meetings and webinars, either pre-recorded or Live with applications like Skype or Zoom. However, will events be able to diversify into online digital services?
All areas seem to find an opportunity for development in digital. The Kizano team is currently embarking on this track and preparing various projects. As far as we can see, this also seems to be a promising area for us.
Wikimedia Commons, Villa dei Misteri, consulté le 07.05.2020 sur